20+ years in brand identity & design and a lifelong passion for creative writing are what set the founding of Sieve&Weave into motion.
What started out in 2019 as basic brand narratives for friends and former colleagues, quickly transformed into a sustainable consulting venture in 2021. Today’s companies are so busy churning out marketing deliverables that they often overlook one key fact: consumers are actually after their brands’ core stories, first and foremost. Who are they? Why did they come to be? How did they get to where they are today? What’s their path on the ever-evolving landscape of life?
Sieve&Weave offers bespoke brand storytelling services for corporations, products and services, hospitality and real estate, placemaking and cultural agendas and individuals on a journey to define their business persona.
About the Founder
It is perhaps no coincidence that the founder is a third - perhaps fifth is more accurate! - culture kid born in the Levant, raised in Central Europe, educated in the American and French curriculum, working throughout Europe and the Gulf, and now married and settled in Southern Europe. Growing up in this melting pot of cultures, nationalities, and languages has no doubt significantly contributed to the founder’s continuous quest to understand identity and belonging.
After a decade designing brands at two global blue chip consumer goods companies, the founder spent another decade creating destinations at two leading real estate development firms in the Middle East. The founder is now dedicated to helping clients craft their own chronicles, using firsthand multicultural exposure and affinity, supported by quadrilingual competence in English, French, Arabic and most recently Italian.
Our Values
We approach our work as artisans of the written word. We spend the time required to create bespoke, meticulously researched, memorable stories that stand the test of time.
Our mission is to shine the light within your story. We unveil it with love and a sunny disposition so it may “bloom & grow”, sparkle bright and illuminate its own path.
We commit to have the difficult conversations that are part of growing a brand. We do so with tact and spunk to ensure your stories contribute to building an authentic brand that maintains relevance.
