Every concept, product or place has a story, a history, a journey, an experience. It stands for something; it's been made in a certain way for a reason; it has a dream, an aspiration, a purpose.
This is what we capture: the sense of self of a brand.
We conjure up its memories, we colorize its world, we give it a voice, we craft its personal narrative. We create its verbal identity.
And enable it to spin its tale happily ever after.